F1 Legend Jenson Button partnered with Armor All
At P11 Group, we pride ourselves on connecting world-class athletes with industry-leading brands, and creating partnerships that deliver value for both parties.
One of our standout achievements is brokering the global ambassador agreement between Jenson Button, former Formula One World Champion, and Armor All, the car care brand under Energizer.
Partnership Details
In this agreement, Jenson Button became the global ambassador for Armor All, promoting the brand across all territories. The partnership included a comprehensive range of promotional activities, from social media endorsements to public appearances and content creation. Jenson’s influence as a globally recognised figure in motorsport helped Armor All elevate its brand profile across international markets.
The collaboration included 24 annual social media posts, appearances, and a dedicated content day each year for promotional materials. P11 Group managed every aspect of the deal, ensuring seamless execution and maximum exposure for both Button and Armor All.
The Benefits for P11 Football Players
For prospective football players, the Jenson Button-Armor All deal illustrates P11 Group’s ability to secure high-impact sponsorships that extend beyond the playing field. As a player represented by P11 Football, you’ll have access to the same commercial expertise that brings athletes into lucrative partnerships with global brands.
With P11 Group managing your career, we don’t just focus on your on-pitch development but also open doors to branding, endorsements, and media opportunities that enhance your profile.
P11 Football helps you tap into sponsorship opportunities that complement your career trajectory, offering you the best possible platform for success both on and off the pitch.