DTEK Sponsor Oleksandr Usyk In Title Fight Vs. Tyson Fury

Oleksandr Usyk, one of the most respected and accomplished boxers of his generation, faced Tyson Fury in a historic heavyweight title match on May 18, 2024. In this landmark event, P11 Group brought DTEK, Ukraine’s largest private investor in the energy sector, on board as Usyk’s lead sponsor.

This partnership, dubbed “Fight for Light,” aimed to generate global awareness and support for Ukraine’s energy crisis, while promoting DTEK’s brand on a massive international scale. With Usyk’s global appeal, the sponsorship successfully spotlighted DTEK’s mission, generating billions of media impressions and reaching millions of viewers worldwide.

Our ability to secure and manage partnerships like the Usyk-DTEK deal demonstrates P11 Group’s expertise in leveraging athlete influence to forge impactful sponsorships. For P11 Football players, this expertise translates into greater opportunities beyond the pitch. By working with P11 Football, players gain access to a powerful network of global brands, media exposure, and commercial opportunities that can enhance their profile and personal brand.

P11 Group’s proven success in managing high-stakes sponsorships ensures that our football players are positioned for strategic partnerships, endorsements, and media coverage that can shape their careers both on and off the field. Whether it’s securing sponsorships, brand deals, or high-level media exposure, our players benefit from the same level of attention and opportunity that we bring to elite stars like Usyk.